Award Categories and Judging Criteria
New! Best COVID-19 Pandemic Related Communications
During this unprecedented time of the novel coronavirus and the COVID-19 pandemic, the efforts of communications, marketing, and technology teams have never been more critical, helping healthcare organizations save lives and protect communities all around the country. This special category will evaluate the best digital communications in this effort. All formats of digital and integrated campaigns can be submitted. Pandemic-related entries can also be submitted in all categories below that are appropriate for the specific entry.
Best Internet Home Page
Only the home page will be judged. Do the design and navigation facilitate access to key site information? Does it provide strong branding and excellent usability?
Best Native Mobile App
This category is for individual apps on iOS, Android, or other platforms. Usability, branding, clarity of purpose, and consumer ratings are all taken into account.
Best Mobile Website
While all sites should be perform well on mobile, this category looks at the site entered exclusively from a mobile perspective. Usability, design, branding, quality of content will all be evaluated. Web apps intended for mobile use, and anything delivered via a mobile browser should be entered here.
Best Overall Internet Site
Factors considered include delivery of strong healthcare content, interactivity, medical care support, integration with the organization’s operations, as well as strength of web design, ease of navigation, and digital accessibility.
Best Site Design
Is the web design unusual, attractive, and engaging? Does the design facilitate access to key site information? Does it provide strong branding and excellent usability?
Best Social Media
Focus is on patient/consumer engagement through social media including Facebook, Twitter, YouTube, Pinterest, LinkedIn, blogs, chats, live video, and other social networking channels.
Best Rich Media
Category includes video, audio, animations, virtual tours, and multimedia.
Focus is on interactive features and technologies for providing healthcare information/evaluations; establishing ongoing relationships via personal web pages, e-newsletters, and email alerts; and facilitating community groups. Includes interactive functionality such as chatbots and health risk assessments.
Best Healthcare Content
How extensive, balanced, up-to-date, well-organized, and credible is the information presented? Includes individual wellness and community health initiatives.
Best Healthcare Podcast
Focus is on the organization’s use of this unique content channel to communicate with internal or external audiences. Entries will be judged on the quality/effectiveness of the content and the podcast’s ability to achieve organization’s business objectives.
Best Overall Digital Patient Experience
Focus is on using digital tools to enhance patient access and convenience including patient portals, appointment requests and scheduling, ER wait times, patient test results, bill pay, patient-physician communications, directions, classes/events, and service preregistration.
Best Annual or Special Report
Focus is on the effective digital implementation/delivery of annual reports as well as reports on community benefits, foundation, capital campaigns, events, wellness, and other initiatives (reports can also be in print, but only digital delivery will be evaluated).
Best Care/Disease Management
Focus is on medical management tools, news, and information to help consumers manage a chronic condition; two-way communication between patient and healthcare practitioners; and opportunities to monitor clinical care.
Best Doctor Directory
How easy is it to find a doctor — physician, dentist, or other professional — who meets a consumer’s or referring physician’s needs? How organized, extensive, and interesting is the information on the doctor? Are appointment requests facilitated?
How well is an organization using its “internal network” to enhance employee productivity and satisfaction and reduce administrative costs? Do site design and features encourage use?
Best Digital Internal Communications*
How well is an organization using digital communications and tools such as websites, intranets, mobile apps, e-newsletters, internal social networking tools, and other collaboration platforms to enhance employee productivity and satisfaction and reduce administrative costs?
Best Digital Marketing Campaign*
Category covers campaigns that are digital only. Campaigns may cover promotion of a service line, product, rebranding, special event, or an internal communications effort. Evaluations based on goals, marketing content, creative, and results if available. Detailed guidelines supplied upon entry.
Best Integrated Marketing Campaign*
Category covers campaigns that include digital and other “traditional” channels such as TV, radio, outdoor, print, etc. Campaigns may cover promotion of a service line, product, rebranding, special event, or an internal communications effort. Evaluations based on goals, marketing content, creative, and results if available. Detailed guidelines supplied upon entry.
Mark Gothberg eHealthcare Organizational Commitment Award*
This award recognizes an organization’s overall digital strategy and commitment to using the internet and technology to help achieve its mission and strategic business objectives. Factors considered include financial resources and organizational focus on eHealth as well as initiatives implemented. To enter this award category, you must also enter at least four other award categories and provide details supporting your submission so that the organization can be fully evaluated. Detailed guidelines supplied upon entry.
* A note on Special Award Categories
Categories marked with an asterisk are considered special award categories. There is a slightly higher fee for these entries due to the substantial time required to judge them. Get full details on fees and deadlines here. Supplemental materials supporting your entries in these categories is encouraged.