2023 eHealthcare Leadership Award Winners Announced

// By Matt Humphrey and Susan Dubuque //

Matt Humphrey
Susan Dubuque

Winners of the 24th Annual eHealthcare Leadership Awards were announced on November 5, at a special Awards Presentation held during the Healthcare Internet Conference (HCIC).

The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving healthcare organizations’ business objectives.

This leading awards program draws approximately 1,000 entries annually. It exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives.

The awards are brought to you by Plain-English Health Care, publishers of eHealthcare Strategy & Trends.

The theme for this year’s award presentation was Resilience — celebrating the tenacity and perseverance demonstrated by members of our profession as we emerged from the COVID-19 pandemic.

More than 250 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms and medical device companies. 

See the full list of 2023 winners here. 

The 2023 eHealthcare Leadership Awards recognized winners in 30 different categories:

  • NEW! Best Digital Front Door (Sponsored by Phase 2)
  • NEW! Digital Staff Recruitment and Retention
  • NEW! Best Search Engine Marketing (Sponsored by Unlock Health)
  • CHANGED! Best Infectious Disease Communications (previously Best COVID-19 Pandemic Related Communications)
  • Best Use of Artificial Intelligence in Healthcare Marketing
  • Best Digital Physician Engagement
  • Best Healthcare Content (Sponsored by Private Health News)
  • Best Rich Media
  • Best Email Content - Individual Email
  • Best Email Content - Series
  • Best Short Video Content - 2 Minutes or Less
  • Best Long Video Content - Over 2 Minutes
  • Best Healthcare Podcast (Sponsored by Doctor Podcasting)
  • Best Social Media
  • Best Interactive (Sponsored by Unlock Health)
  • Best Site Design
  • Best Landing Page or Microsite
  • Best Internet Home Page
  • Best Overall Internet (Sponsored by SPM Group)
  • Best Integrated Marketing Campaign
  • Best Digital Marketing Campaign
  • Best Mobile Website
  • Best Provider Directory
  • Best Annual or Special Report
  • Best Overall Digital Patient Experience (Sponsored by Geonetric)
  • Best Digital Campaign for Health Equity, Diversity and Inclusion
  • Best Care/Disease Management
  • Best Native Mobile App
  • Best Digital Internal Communications
  • Mark Gothberg eHealthcare Organizational Commitment

Top Award Recognizes Four Winners

The Mark Gothberg eHealthcare Organizational Commitment Award is our highest honor, recognizing industry leadership, innovation, and commitment. Entries are evaluated on an organization’s overall digital approach and strategy, including web and mobile strategy, marketing, staffing, internal communications, financial commitment, and most of all, results. This year, we recognized four winners of this prestigious award:

Thanking Our Judges

A total of 140 healthcare digital marketing experts judged the entries. Judges evaluated websites and other digital communications, comparing them with others in the organization’s classification.

Judges reviewed entries based on a proprietary multi-point standard of digital excellence. The Best Overall Internet Site category, for example, had to address more than 40 factors.

Thank you to our judges for their invaluable contribution to the success of the Awards.

If you believe you are qualified to serve as a judge for the 2024 eHealthcare Leadership Awards, apply here.

2023 eHLA Judges (1 of 3)
2023 eHLA Judges (2 of 3)
2023 eHLA Judges (3 of 3)

With Appreciation for Our Sponsors

A special thanks to this year’s sponsors for their support. These organizations are leaders in this industry and their generous support helps us recognize the excellent work by this year's winning organizations. 

Diamond Sponsors

Geonetric Logo

A digital experience agency with deep technical and creative expertise, Geonetric provides hospitals, health systems, and medical groups with digital experience strategy, user experience consulting, website redesigns, and HIPAA-compliant digital marketing services optimized for the unique needs of the healthcare industry.

Private Health News

Private Health News (PHN) provides interactive communication platforms, content marketing, and engagement tools. PHN helps healthcare providers build lasting relationships with consumers through My Health e-News™ and clinicians through MedNews Plus™- based on specialties, need for CME, and health interests Additionally, PHN now offers a secure physician-to-physician messaging component.

Platinum Sponsors

Phase2 Logo

Phase2 makes digital products that inspire, engage, and create impact, transforming the patient experience from a series of disjointed interactions to a continuous, frictionless, and enriching healthcare journey.

SPM Group Logo

SPM Group has been a leader in health and healthcare branding research and insights, digital experiences, content, and creative campaigns for 40 years—offering fully integrated “through the funnel” services to top health clients nationally.

Unlock Health Logo

Unlock Health is healthcare’s first single-source growth platform—connecting the dots and delivering all the essential skill sets in managed care, marketing, and technology. Unlock Health solves healthcare organization’s urgent need for growth, while driving long-term sustainable performance.

Gold Sponsors

Alliance Innovations Logo

Alliance Innovation partners with organizations to guide, implement, and optimize digital and web technology solutions. Alliance partners with marketing agencies to extend their internal technical capabilities and works with hospitals and healthcare systems to improve patient experience while also supporting organizational business objectives.


Kyruus is on a mission to connect people to the right care. Serving more than 600 healthcare organizations and 100 health plan brand, Kyruus’ platform includes solution for providing data management, price transparency, provider search and scheduling, and digital patient intake — all to help people navigate and access care they need,

Loyal Healthcare Logo

Loyal is an end-to-end digital and AI-powered solution spanning the entirety of the patient journey. As the leading healthcare consumer experience company solely dedicated to the betterment of patient care, Loyal is the preferred platform for improved care used by the nation's leading health systems and hospitals.

Two Tango Logo

Two Tango Collaborative (formerly NDP) is a full-service advertising and marketing collaborative that makes brands more human by connecting to your audience in the deepest way. We partner with growing brands and companies on their way to becoming household names. Let’s dance.

We’d also like to thank Greystone.Net, organizers of the Healthcare Internet Conference (HCIC) for partnering with us on the awards presentation for more than 20 years.

Virtual Awards Presentation Available

To accommodate those who were not able to attend in person, a virtual awards presentation is available here. This is an excellent way to view examples of winning entries, and for winners to include their extended teams to watch and get the recognition you so richly deserve!

2023 eHLA Virtual Presentation Thumbnail

Congratulations to all Winners!

Our sincere congratulations to all the winners of the 24th Annual eHealthcare Leadership Awards and their design or other agencies and service providers.

The Call for Entries for the 2024 eHealthcare Leadership Awards will open May 1, 2024.

Matt Humphrey is co-chair of the eHealthcare Leadership Awards and president of Plain-English Health Care, publishers of eHealthcare Strategy & Trends, Strategic Health Care Marketing, and I Advance Senior Care.  

Susan Dubuque is a strategist of Two Tango Collaborative (formerly NDP Agency) a marketing and advertising firm based in Richmond, Virginia, and a nationally recognized expert in behavioral marketing. She literally wrote the book on marketing’s role in health improvement, Gearing Up for Population Health: Marketing for Change. Susan serves on the editorial advisory board of Strategic Health Care Marketing and is co-chair of the 2023 eHealthcare Leadership Awards.