2026 eHealthcare Leadership Award Winners Announced
More than 200 organizations were honored for outstanding work across the digital healthcare spectrum at the 2026 eHealthcare Leadership Awards, announced October 25, 2026, during an awards presentation at the Healthcare Interactive Conference (HCIC) in Orlando, Florida.
// By Susan Dubuque //
The eHealthcare Leadership Awards, the industry’s premier awards show, honors outstanding health websites and digital initiatives and highlights the role digital communications play in helping healthcare organizations achieve business objectives.
The program draws approximately 1,000 entries annually from organizations across 18 industry classifications, from hospitals and health systems to pharmaceutical firms and agencies. See the complete list of winners here and watch the recorded show on the awards site at eHealthcareAwards.com.
The awards are presented by Plain-English Health Care, publisher of eHealthcare Strategy & Trends and Strategic Health Care Marketing.
Read the full article for a detailed rundown of the 2026 eHealthcare Leadership Awards and view highlights of the winning entries.
A Show Designed to Surprise and Delight
Hosted by Char Wilson, a contributing editor at eHealthcare Strategy & Trends and principal consultant at Char Wilson Consulting, and Shannon Curran, chief client and growth officer at Unlock Health and Diamond sponsor, this year’s presentation itself offered a few new elements and surprises for attendees.
Char Wilson, contributing editor at eHealthcare Strategy & Trends and principal consultant at Char Wilson Consulting
Shannon Curran, chief client and growth officer at Unlock Health
Built around the theme “Human-Centered. Digitally Driven.,” the presentation put more attention on the work and the people behind it. Rather than moving through 29 categories one by one, the awards were organized into six themed groups:
- Digital Access focuses on access and the patient’s first point of contact. Categories include:
- Best Internet Home Page
- Best Landing Page or Microsite
- Best Overall Website
- Best Site Design
- Best Mobile Experience
- Best Provider Directory
- Content With Purpose recognizes content designed to help audiences find answers and take the next step, including:
- Best Annual or Special Report
- Best Digital Internal Communications
- Best Healthcare Content
- Best Email Content
- Best Healthcare Podcast (Sponsored by DoctorPodcasting)
- Connected Experience highlights work that strengthens connections with patients, families, physicians, and communities. Categories include:
- Best Online Health Community — NEW!
- Best Population Health, Prevention, or Chronic Disease Management
- Best Physician Relations and Referral Marketing
- Best Online Reputation Management
- Best Overall Digital Patient Experience (Sponsored by Geonetric)
- Stories in Motion celebrates interactive experiences and video storytelling, including:
- Best Interactive and Rich Media
- Best Video Content - 2 Minutes or Less
- Best Video Content - Over 2 Minutes
- Best Video Series
- Campaigns That Move People honors marketing designed to capture attention and motivate action, including:
- Best Digital Marketing Campaign
- Best Search Engine Marketing Campaign
- Best Social Media
- Best Children's Health Marketing Campaign
- Best Integrated Marketing Campaign (Sponsored by Unlock Health)
- Intelligence & Impact recognizes some of the fastest-evolving areas of healthcare marketing, including:
- Best Use of Data and Targeted Marketing (Sponsored by BPD)
- Best Use of Artificial Intelligence in Healthcare Marketing (Sponsored by Alliance Innovations)
- Best Answer Engine Optimization — NEW!
- Best Digital Marketing ROI and Outcomes
Enjoy highlights of winning entries in the 2026 eHealthcare Leadership Awards.
Diamond Awards: Recognizing the Best of the Best
This year’s award program introduced a new honor: the Diamond Awards, presented to the top-scoring entry in each of the six category groupings.
The inaugural Diamond Award winners are:
- Digital Access | Mammoth Hospital
- Content With Purpose | Virtua Health
- Connected Experience | Rochester Regional Health
- Stories in Motion | Emplify Health
- Campaigns That Move People | Hackensack Meridian Health
- Intelligence & Impact | Ochsner Health, Moran Group
Organizational Commitment Awards Honor Enterprise-Wide Excellence
The evening concluded with the Mark Gothberg eHealthcare Organizational Commitment Award, the program’s highest honor.
The award recognizes something broader than a single campaign, website, or initiative. Entries are evaluated on an organization’s overall digital strategy and commitment, including financial resources, implementation, and results.
The 2026 winners are FAIR Health, Intermountain Health, and UCLA Health.
FAIR Health was recognized for making digital central to the way the organization serves consumers, providers, researchers, and policymakers. Its digital work spans cost-estimator tools, consumer education, shared decision-making resources, and bilingual content.
Intermountain Health demonstrated enterprise-wide commitment at scale, aligning digital engagement, marketing and communications, consumer experience, data services, and its contact center around a shared strategy. Its digital ecosystem connects search, scheduling, MyChart, AI, marketing automation, and patient feedback.
UCLA Health focuses its strategy on making it easier for patients to find and connect with care. Its approach incorporates AI-powered navigation, streamlined appointment requests, personalized outreach, CRM technology, and a redesigned digital experience.
Three additional organizations were recognized as eHealthcare Organizational Commitment Honorable Mentions:
Appreciation for Our Sponsors
The eHealthcare Leadership Awards would not be possible without the support of many industry partners. We are grateful for both our returning and new sponsors.
Diamond Sponsors
Unlock Health is a full-service healthcare marketing agency that makes great work easier through a combination of art and science — creativity fueled by data, insights, and deep expertise in the business of healthcare.
Platinum Sponsors
Alliance Innovations partners with health organizations to guide, implement, and optimize digital and web technology solutions, including leading CMS and DXP platforms like Acquia, Drupal, and Sitecore. Alliance is a certified minority-owned and service-disabled veteran-owned small business (SDVOSB).
BPD delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications, and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health to more people.
Geonetric provides hospitals, health systems, and medical groups with a healthcare-specific content management system, hosting, marketing strategies, and creative services optimized for the healthcare industry's unique needs.
Gold Sponsors
Leading healthcare organizations like University Hospitals and Mayo Clinic use Invoca’s HIPAA-compliant solution to measure how well their search and digital advertising drive appointment calls and ensure their contact centers and locations provide callers with the best experiences and access to care.
Ours Privacy is a HIPAA-compliant CDP + privacy platform that unlocks optimized ads and analytics while making sure sensitive data never reaches non-compliant tools. Leverage best-in-class tools - Tag Management, GA4, Google Ads, Meta, and more - without sacrificing patient privacy.
Strategy Collective is the digital operating partner for multi-site healthcare and integrated provider networks. We extend your team with a full execution stack — HubSpot infrastructure, paid media, closed-loop attribution, local SEO at scale, and creative production.
We’d also like to thank Greystone.Net, the organizers of the Healthcare Interactive Conference (HCIC), for partnering with us on the awards presentation for more than 20 years.
A total of 147 healthcare digital marketing experts judged and reviewed this year’s entries. We appreciate their invaluable contributions to the Awards' success. If you would like to serve as a judge for the 2027 awards program, apply here.
Virtual Award Show
See examples of award-winning work and share the virtual awards presentation with your extended team and leadership to enjoy the recognition you so richly deserve.
Congratulations to All Winners!
Congratulations to all the 2026 eHealthcare Leadership Awards winners, along with their agencies, partners, and team members.
The 2027 Call for Entries opens May 1, 2027. You can be part of the eHealthcare Leadership Awards Community by submitting your best work or serving as a judge or sponsor. Learn more at eHealthcareAwards.com.
Susan Dubuque is a contributing editor to eHealthcare Strategy & Trends and Strategic Health Care Marketing. She serves on the editorial advisory board of Strategic Health Care Marketing and co-chairs the 2026 eHealthcare Leadership Awards.