2024 Awards Presentation
Welcome everyone to the twenty fifth annual eHealthcare Leadership Awards. I'm Susan Dubuque, contributing editor for plain English healthcare and your host for today's award presentation.
It's my pleasure to introduce my two wonderful co presenters and
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Introduction to the eHealth Care Leadership Awards
our diamond sponsors for this year's awards, Emily Ansell, chief executive officer for private health news, and Ben Dillon, chief executive officer for Geonetric. Welcome, Ben and Emily. It's really hard to believe that twenty five years, we've had the eHealthcare Leadership Awards.
And every year for the past quarter of a century, these awards have recognized and celebrated the best in digital communication in health care. To help appreciate exactly how far our industry has come, we've asked Ben and Emily to look at the major changes in marketing, technology, and web during this time frame. So, Ben, would you, get us started?
Sure thing. Well, we need to start with y two k. Using two digit years became a real issue. Lots of folks were convinced that the power grid was going to fail and civilization would collapse.
Plus, COBOL had a moment there.
Google AdWords launched in two thousand, two years after Google search.
Three gs Internet hit cell phones in two thousand and one, starting the journey towards mobile Internet.
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Dedicating the Awards Presentation to the Industry
But things didn't really take off until the iPhone came along in two thousand seven, followed in two thousand eight by the launch of the HTC Dream, the first Android smartphone.
WordPress launched as a blogging platform in two thousand and three. This was the start of content marketing and thought leadership through blogs.
Facebook launched in two thousand four, kicking off the rise of user generated content and social media marketing. Remember web two point o? I remember having web a Myspace page.
Google Analytics came on in two thousand and six. It was a free tool for web analytics, and it was such a game changer.
Also, a justification engine for all of that money that we were spending on Google Ads.
As mobile device usage exploded, responsive web design followed in two thousand ten.
Content marketing really exploded around two thousand and twelve. Social media, search optimization, leading organizations to double down on creating content.
In twenty seventeen, the number of Internet connected devices surpassed the global population.
Eight point four billion devices compared to seven point five billion people.
Then in twenty twenty four, we cleared eighteen billion Internet connected devices, more than twice the global population.
And then in two thousand twenty three, OpenAI brings generative AI to the people to do well. We're not sure what what we'll do with it, but we spent a lot of time debating ethical use and security concerns.
Throughout the past twenty five years, one thing has remained steadfast, and that's the spirit of creativity and innovation that permeates our industry.
So here is just a sample of the incredible award winning work we're celebrating this year. Let's watch.
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Sponsors - Vital Support
Let's take just a minute to recognize our sponsors whose help makes the award program spot, possible.
This year, we're delighted to have our two returning diamond sponsors, Geonetric and Private Health Muse. A digital experience agency with deep technical and creative expertise For twenty five years, Geonetric has provided hospitals, health systems, and medical groups with digital experience strategy, user experience consulting, website redesigns, and HIPAA compliant digital marketing, service
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Categories and New Additions
optimization for the healthcare industry's unique needs.
Private health news, or PHN, provides proven interactive communication solutions, content marketing, and engagement tools.
PHN assists health care providers in building ongoing targeted relationships with consumers through MyHealth eNews and medical professionals through MedNews Plus, all based on
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Best Digital Internal Communications
their specialties, need for CME, and specific health interest.
Additionally, My Healthe recipes is PHN's newest platform, helping food as medicine support your patients' health journeys.
And now we would like to recognize our platinum sponsors, BPD, Definitive Healthcare, Lift Healthcare, Phase two, and Unlock Health.
This year's gold sponsors are Alliance Innovations, Fresh Paint, Kairos Health, Lion Share Marketing, Loyal Healthcare, Praia Health, and Sparkle.
This year, a hundred and thirty nine industry leaders participated as judges and they evaluated nearly one thousand entries.
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Best Annual or Special Report
You can find the complete list of judges on the awards website. The judges are given specific criteria for each category and they evaluate entries on a five point scale.
Organizations enter under one of eighteen industry classifications, competing against others of comparable type, size, and resources. This year, we added two new categories, best digital marketing ROI and outcomes, best video content series, giving us a total of thirty categories.
It's time now to announce the twenty twenty four eHealthcare Leadership Award winners.
Our first category is best annual or special report,
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Best Provider Directory
and here are our winners on screen. This year's top entries for annual or special reports highlight the accomplishments of children's hospitals, organizational commitments to health equity, the generosity of donors, and an unwavering mission to end cancer.
Congratulations to our winners.
A leading light, MD Anderson's fiscal year twenty three annual report showcases how the organization provides light and hope for patients and families facing cancer.
Next up, we have best care or disease management.
This category focuses on chronic conditions and medical management tools for consumers, caregivers, and health care providers, with winning
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Best Digital Physician Engagement
entries focusing on diabetes, heart disease, obesity, and eczema, among others.
Congratulations to all our winners in this category.
Puzzle Healthcare's post acute care coordination offers tailored programs for hospitals, skilled nursing facilities, and payers to reduce hospital readmissions and lower the total cost of care.
Best digital physician engagement.
Judges evaluate entries on content and how well the digital channel supports the goals of the communications.
Winning tactics included newsletters, videos,
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Best Short Video Content
landing pages, email, and digital campaigns, and interactive visual aids. Congratulations to the winners.
Interactive visual aids helps pharmaceutical representatives present Hemogenics, the first and only gene therapy for hemophilia b, to healthcare professionals with impressive results. Aided awareness increased to ninety nine percent, and recall of core messages reached forty five to fifty eight percent.
Next, we have best digital internal communications.
Several top entries in this category achieved impressive results using a variety of internal communication channels to engage team members, build stronger cultures, and reinforce values.
Congratulations to all of our winners.
With more than sixty eight thousand caregivers on a mission to help people live the healthiest lives possible, Intermountain Health deployed a robust internal communication campaign and multichannel effort to promote adopting their new organizational values.
Next, we have best digital staff recruitment and retention sponsored by Unlock.
Staffing shortages continue to threaten patient care and have significant financial implications as experienced providers and support personnel seek new opportunities or lead the workforce altogether.
Congratulations to all the winners in this category.
Here is what one judge had to say about Novant's recruit recruitment and retention entry.
Great job with this campaign.
Continuity
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Best Healthcare Content
across platforms, channels, and creative executions, very clear uncluttered messaging about the bonuses and referrals, and great statistical gains on goals.
Best digital leadership in health diversity, equity, and inclusion.
This category demonstrates how health care organizations promote diverse and equitable workplaces while providing opportunities for everyone to live the healthiest life possible. Top winners include a physician education platform and targeted campaigns for minority and LGBTQ plus audiences. Congratulations to the winners.
The National Kidney Foundation reached out to Black, Hispanic, Arab American, Native American, and rural consumers to encourage them to take control of their kidney health, garnering nearly one point eight million impressions and over half a million quiz completions.
The next category is best short video content, two minutes or less.
Videos enrich all forms of digital communication.
Their popularity is evident in the number of submissions and winners. Videos capture attention, educate, demonstrate, motivate, and inspire. The judges evaluate this category based on how well the video supports the business or marketing goals. Some of our top winning videos this year were designed to promote brands, health plans, cancer awareness, sports medicine, and so much more.
Congratulations.
Among all the incredibly creative video productions, this short Dayton Children's Hospital video took our breath away.
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Best Mobile App
Conjoined twins is a rare condition.
There's an imbalance in their blood flow, and these kids are already showing some signs of organ problems.
I think the family, they've been praying from the the first day that this was a possibility that they could be separated. We saw the possibility that we could offer them hope at at having a normal life.
We've been practicing, rehearsing, planning for a couple of years now, and I think we have all the pieces in place. That's what you're gonna be doing right there.
It takes a huge team to make this work. They are definitely tough kids.
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Best Digital Recruitment & Retention
Honestly, nobody's ever done this surgery before, so if you see something that looks like a safety concern, seriously, seriously speak up. It actually went very, very well.
Keep going. Keep going. Keep going. Yeah. Look at that. Yeah. Beautiful, baby. Yeah. Until it didn't.
You injure these vessels at the back of the brain, and you only have a few seconds to live.
Go. You will be affected by things you don't predict. I had a point where I thought that maybe this wasn't possible.
I think we've done everything we could possibly do.
Now it just remains to be seen if it works.
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Best Interactive
And next, we have best email content, individual email.
Email provides a versatile tactic for healthcare marketers.
It's responsive and measurable and communications can be personalized.
Winning entries this year covered topics such as heart risk assessments, compliance issues, health and wellness, and caregiver support.
Congratulations to all the winners.
Roswell Park's Comprehensive Cancer Center's email to referring physicians about specialized cancer services for young adults produced impressive results including an open rate of nineteen point five percent and at least
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Best Social Media
eleven referral leads.
Follow that up with best email content series.
Judges looked for consistency in this category.
Our winning entries used email series to deliver wellness tips, educate about mother and baby care, promote heart health, inform about health plan benefits, and enable employees to expand their careers by offering nursing scholarships.
Congratulations, winners.
Imagine the shock of being diagnosed with gynecologic cancer.
Quality information offers comfort, support, and empowerment, and that's what Compass Oncology's email series delivers to newly diagnosed patients.
The next category is best health care content sponsored by Private Health News.
Health care content is one of the largest categories in the award program And that's because it includes many things,
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Best Rich Media
blog posts, microsites, infographics, videos, white papers, risk assessments, training modules, and so much more.
Winning submissions reflect the importance of delivering timely, credible, trusted, and relevant information to audiences.
Congratulations to all the winners.
Their content can deeply resonate with consumers by eliciting powerful emotions.
Ohio State University Wexner Medical Center earned awards for two compelling stories.
One features a former tennis star who underwent surgical amputation of all four limbs, while the other explores the journey of a black woman living with multiple sclerosis.
The best health care podcast category is sponsored by Doctor Podcasting.
Podcasts offer marketers a wonderful opportunity to share a diverse array of topics, from general health and wellness to in-depth discussions.
This year, top winning podcasts cover parenting, cancer, life after spinal cord injury, and digital transformation.
Congratulations.
Every day, Orlando Health physicians were hearing awkward, embarrassing questions from patients.
The groundbreaking podcast, Taboo Topics, presents an authoritative and
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Best Email Content
unique view. Sharing those important conversations with a broader audience that is wondering the same things.
The next category is best social media.
Social media is now an essential part of strategic marketing efforts.
Winning entries show the various innovative ways social media is used to build brands, promote service lines, support clinical diversity, and encourage patients to take control of their health.
Videos and infographics enhance social media engagement and drive results.
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Best Email Content - Series
Congratulations to the winners in this category.
Ochsner Health used influencer marketing to engage new audiences as part of a healthy state initiative.
Established influencers included food and lifestyle bloggers, a singer songwriter, and even a former Miss Louisiana.
The social media campaign produced more than two hundred thirty five thousand engaged followers.
And now we'll look at best rich media. Rich media enhances the user experience and heightens the imagination by arousing the senses of sight and sound.
Congratulations winners.
Advocate Health produced a series of heartfelt stories demonstrating how patient experiences inspire the health system's unwavering dedication to compassionate care.
Kai was ten years old. He loves playing soccer.
The first game of the season, he came home with leg pains and those pains went to his shoulders and then hands and then he had random fevers and headaches.
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Best Landing Page or Microsite
The biopsy came out and I was pulled into a different room and they told us he has cancer.
All I remember was dropping on the floor and I couldn't feel anything in my body.
I felt helpless. I didn't know what to do.
He was in treatment for thirty and a half years and he was in the hospital almost every week.
The first few months, I was panicky until I finally learned that I trust the people that cared for my son.
Because I know in my heart that they're there for him. They felt more like family.
I actually kinda miss you guys.
Aw. Thank you for everything.
Now we're done, and I rang the bell. I'm in remission, and now I could do basically all of the things I couldn't do before,
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Best Mobile Website
and it feels amazing.
Next step, we have best search engine marketing campaign.
Search enables marketers to target customers deep in the sales funnel, actively seeking a product or service.
Winning submissions include campaigns for cardiac services,
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Best Internet Home Page
primary and urgent care, and back, spine, plastic, and bariatric surgeries.
Congratulations.
MedVets launched a successful search campaign to increase vet visits at MedVet locations, resulting in impressive outcomes, including generated an estimated four hundred forty five thousand in revenue achieving a return on advertising spend of three hundred seventeen percent.
Next category, best interactive.
This category focuses on interactive features and technologies that engage consumers and reinforce ongoing relationships.
Winning entries this year include tools for consumers to prevent falls, understand prediabetes, assess heart disease, risk, and live with kidney disease, and so much more.
Congratulations to all our winners.
The CARES Dementia five step method is an evidence based program
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Best Site Design
to improve dementia care skills for staff members.
This interactive video based training and certification program helps staff provide the highest quality care to residents.
And now best mobile app.
Winning entries in this category include health system apps that allow patients to manage their health on the go and an app that serves as a resource for providers and caregivers to learn about hospice care.
Congratulations to the winners in this category.
Baptist Health's My Health app provides consumers with one simplified place to manage their healthcare.
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Best Long Video
One judge noted, I can clearly see how this app would drive volume and revenue as well as improve patient satisfaction with attributable KPIs.
The next category is best mobile website.
Mobile first website design is no longer an option. It's essential.
With sixty percent of all website visits coming from mobile devices, winning websites help consumers find a doctor, learn about behavioral health treatment, gain access to clinical trials, and understand Medicare's Medicare Advantage benefits.
Congratulations, winners.
Jefferson Health shows how a mobile website can serve as a seamless extension of a marketing campaign by delivering a conversion optimized experience. Within six months, the campaign site helped drive over three thousand phone calls, two hundred thirty five form submissions, and over six hundred thousand in contribution margin.
The next category is best digital front door sponsored by phase two.
This category evaluates how effectively organizations combine various tools and tactics into a comprehensive strategy to acquire new patients, and deliver excellent experiences.
Congratulations.
Providence's marketing strategy supports the notion that patients do not always use the front door.
They might use a side door, garage door, back door, or window. And the hospital's job is to meet patients where they are.
One judge noted, this is what I expect for this category, a clear vision that goes beyond the website.
Next up, we have best long content video over two minutes.
Long format videos play an important role in a marketer's toolbox.
Some winning entries this year include a health system strategic plan through two thousand and thirty, a ride along with an EMS team, breaking down the stigma associated with mental health treatment, and many heartwarming patient stories.
Congratulations to the winners in this category.
It was hard to select just one video to share, but let's watch part of UCSF Medical Center's award winning video.
It was twenty twenty one, and I was pregnant. So we did the genetic testing.
It came back positive in a really concerning way that could potentially be a flag for maternal cancer. Additional screening confirmed that it was colon cancer.
She needed to start therapy immediately.
So we started chemotherapy while she was pregnant.
She delivered at term and had a beautiful, healthy baby.
Then we returned to the chemo and did that up until surgery. After surgery, I got a clear pathology
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Best Overall Internet Site
report. They got it. The high risk OB said this pregnancy might have saved your life.
Because she was pregnant, she had this genetic testing, so she got this workup.
I credit UCSF with so much.
Now Levi's growing up with a mom, and Amanda's cherishing every moment.
Next category, best provider directory.
Provider directories are usually the first point of contact for a healthcare organization.
The key features of this year's top winners are simplicity, easy search, and direct access to scheduling.
Congratulations to our winners.
Atrium added AI to their find a provider landing page to allow for the use of natural language queries, generate biographies, and fill gaps in provider profiles.
This award winning
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Best Care or Disease Management
provider directory has helped generate an increase in over eight hundred percent in average online booking rates since its debut in twenty twenty one.
And next, we have best landing page or microsite. Landing pages and microsites offer a targeted response for digital campaigns by featuring engaging content.
This year's top entries were designed to support brand launches, fundraising, and product line campaigns while educating patients about billing policies and financial support.
Congratulations to the winners.
Blue Cross and Blue Shield of Kansas City created a landing page to address toxicity in youth sports and challenge parents and coaches to think about how their actions can negatively impact youth athletes' mental health. It includes videos, a quiz, a conversation guide, and information on the suicide and crisis lifeline.
We continue with best Internet home page.
The home page is a welcome mat to the digital front door, and it has a big job to do. Winning entries demonstrate how a well designed home page establishes the organizational brand and sets the stage for access to information and services.
Congratulations to our winners.
The UT Health Austin homepage is a
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Best Infectious Disease Communications
vital point of entry for patients and the public.
Over the past seven years, the site has expanded from supporting a three specialty practice to a robust forty plus multi specialty practice.
Website analytics show impressive engagement with nearly one million views and close to half a million unique users.
And best site design.
Best site design was one of our most popular categories, again, this year. In addition to noting the fundamentals like visual appeal, functionality, and navigation, the judges were impressed by special features such as rich media elements, scrolling reels, and modern animated design. Congratulations to the winners.
In terms of appearance and functionality, the design of the University of Maryland Medical Center site reflects the synergy of the brand.
Each member hospital has its own section with a landing page and site structure modeled after the system site. This allows each entity to tell its own story while still identifying with the UMMS brand.
Best overall Internet site.
For this category, the judges evaluate the entire website. Top entries
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Best Overall Digital Patient Experience
in this category represent hospitals, health systems, insurers, pharmaceutical companies, and disease focused organizations.
Judges commented on the winning site's content, navigation, branding, and overall visual appeal.
Congratulations to our winners.
Here are some of the judges' comments about the redesigned virtual Virtua Health website.
Excellent website and gives off a sense of competence and professionalism, And phenomenal site from start to finish, design, organization, flow. Everything was well thought out.
Next, we have best video series.
This is a new category this year, and it's already proven to be one of the most popular.
Here's what one judge had to say about the American Society
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Best Use of AI in Healthcare Marketing
of Plastic Surgeons video series, rise up, Stories of Reconstructive Triumph.
This submission hits the mark. The clarity and integrity of business goals within the content are outstanding.
Congratulations to all our winners.
Let's now watch one video from AdventHealth's award winning series, human spirit.
How do you measure the human spirit?
In pounds?
In milliliters?
In hours sacrificed, in whispered prayers, in the distance traveled between yesterday and today.
Or maybe there's no way to measure the human spirit.
Because as you remind us every day, It simply has no limit.
Everhealth feel whole.
The next category is best overall digital patient experience sponsored by Geonetric.
Digital experiences in healthcare today are transforming how patients interact with providers, access care, and manage their health.
Winning tactics this year include website redesigns, apps, quizzes, chatbots, and enhanced provider search tools. Congratulations winners.
At UNC Health, a thoughtful approach to mobile app design for patients from wayfinding to appointment reminders created a digital experience that resonates with over three hundred ninety thousand app downloads, more than six point two million sessions, and an eighty two percent reuse rate.
Next, we have best integrated marketing campaign sponsored by BPD.
This year's top winners deployed a range of innovative tactics to develop integrated marketing campaigns for brand, heart and vascular services, living organ transplant, fundraising, and c diff prevention.
Congratulations to all of the winners in this category.
Mount Sinai Health System's campaign, we get you and we've got you, demonstrates empathy and needed expertise for women in the sandwich generation.
Across social, display, print, out of home, and radio, the campaign lifted preference and generated significant increases in find a doctor searches and visits to the landing page.
Our next category is best digital marketing campaign and it's sponsored by Definitive Healthcare.
Winning entries included campaigns to build brand awareness and promote a wide array of service lines such as cardiac care, cancer, bariatric surgery, eye care, breast health, and more.
Judges commented on clearly defined goals and target audiences.
The quality of the creative executions, campaign, performance metrics, and most of all, measurable results.
Congratulations winners.
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Best Digital Marketing Campaign
The Christ Hospital Health network award winning digital brand campaign, Everything It Takes, was produced using AI every step of the way from research and strategy to creative development and media planning.
Our next category is new this year, best digital marketing ROI and outcomes.
This award recognizes strategies that achieve demonstrable ROI, business goals, and positive community health outcomes.
From lead generation to conversions, the winners excelled in creating impactful marketing efforts that maximize efficiency, minimize cost, and yield impressive outcomes.
Congratulations to the winners in this category.
UCLA Health undertook the challenging task of measuring marketing ROI beginning in twenty twenty and developed a five point solution, building relationships, invest in technology, focus on full funnel attribution, develop a custom dashboard, and calculate accurate ROI.
Overall results showed approximately six hundred million dollars in attributable ROI from marketing efforts.
Our final category is the prestigious Mark Gothberg eHealthcare organizational commitment award.
Entries are evaluated based on the organization's overall digital strategies and accomplishments.
Each organization must submit a document detailing staffing against efforts, financial commitment, and results.
And now we're very excited to announce the winners of the twenty twenty four Mark Goffberg eHealthcare Organizational Commitment Award.
And our first winner is Fair Health.
Fair Health
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Mark Gothberg eHealthcare Organizational Commitment Award
is a national independent nonprofit organization that is truly committed to eHealth.
This organization has won the Organizational Commitment Award every year since twenty seventeen.
Fair Health brings transparency to healthcare costs, sharing accurate health data with consumers, providers, employers, insurers, and government agencies.
Last year, two new tools were launched, the cost of giving birth tracker and the opioid tracker. Fair Health serves consumers by providing healthcare cost information, health insurance education, and shared decision making tools through a consumer website in both English and Spanish. Congratulations to Fair Health.
Next winner is Hackensack Meridian Health. Hackensack Meridian Health is the largest integrated healthcare network in New Jersey. They're also back for repeat performance, winning the organizational commitment award in twenty twenty two and twenty twenty three.
In twenty nineteen, Hackensack Meridian Health's leadership invested in a five year digital engagement program to improve patient care and care management through technology.
Led by a senior VP of digital engagement, the team has grown from four to three hundred and fifty members, focusing on digital acquisition, activation, access, and adoption.
The Hackensack Meridian team has achieved significant success and is most deserving of the Mark Gothberg eHealthcare organizational commitment award. So congratulations to Hackensack Meridian Health.
Our third winner is Intermountain Health.
Intermountain Health, a nonprofit system with thirty three hospitals and four hundred clinics across the western US, is dedicated to transforming health care through clinical and financial accountability, cutting edge technology, and personalized care experiences.
The digital services team leads Intermountain's digital transformation, enhancing consumer and caregiver experiences with tools like mobile apps, patient portals, chatbots, and AI.
A few of their major initiatives this year include a website rebrand and redesign, online scheduling expansion, and intelligent automation.
Intermountain's digital strategy fosters innovation and collaboration across teams, driving improvements in patient care and operational efficiency.
The team's efforts this year earned a total of nine eHealthcare Leadership Awards and made significant contributions to the organization's KPIs.
Congratulations, Intermountain Health.
Our next winner is the National Spine Health Foundation.
The National Spine Health Foundation is the only patient centered nonprofit dedicated to helping patients overcome debilitating spinal conditions and take back their lives.
The National Spine Foundation prioritizes eHealth as central to its mission, allocating eighty one percent of its annual budget to eHealth initiatives.
Overseen by the CEO, the eHealth career team included full time staff and contracted digital media professionals all focused on delivering health information across various media channels.
Key achievements this year include the spine and bone health digital campaign which reached over a million impressions, the Springsure Health Challenge, and an award winning podcast.
These efforts highlight the foundation's success in leveraging digital strategies for public health awareness and research.
Congratulations to the National Spine Health Foundation.
Final winner is Orlando Health. Orlando Health is a private not for profit health care organization with a long tradition of serving many varied communities across Florida, Puerto Rico, and more recently, Alabama. Over the past four years, Orlando Health has shifted much of its nonclinical communication to digital platforms to engage with internal and external audiences.
The team deploys a wide variety of tactics, such as the website, Internet, social media, podcasts, newsletters, and digital marketing campaigns.
Their efforts also include recruitment and retention, community engagement, and leadership communication initiatives.
Orlando Health's Digital First strategy has yielded impressive results, improved engagement, enhanced online reputation, and substantial patient referrals, helping solidify Orlando Health's position as a leader in digital health care communication.
Congratulations, Orlando Health.
We'd like to take this opportunity to congratulate all the twenty twenty four winners. We are certainly grateful to have this opportunity to honor you and recognize your accomplishments.
Your certificates will be mailed to, all of the winners, and award winners will be featured in coverage throughout the year in eHealthcare strategy and trends at e health care strategy dot com. And all the winners are now listed on the award website at e health care awards dot com.
Winners will have access to the twenty twenty four award badges. You can place these on your website and use them in promotional materials.
And the
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Recognition of Winners
call for entries for next year's awards will be open May first, twenty twenty five.
And if you'd like to participate as a judge or a sponsor, please contact us on the website at ehealthcareawards dot com.
So once again, our warmest congratulations to all of our winners, and we look forward to seeing you next year at the eHealthcare Leadership Awards.
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2024 Call for Entries