2025 Awards Presentation

Welcome everyone to the twenty sixth Annual eHealthcare Leadership Awards. I'm Therese Lockemy, consulting editor for Plain English Health Care and your host for the awards presentation.

This community keeps turning challenges into progress.

Innovation accelerated, expectations rose, and you kept pace with purpose. Through it all, you've continued to create, to communicate with clarity, compassion, and measurable impact.

That's what these awards are all about. Celebrating the teams that didn't lower the bar, they raised it. I'm thrilled to be joined by two brilliant industry leaders and our diamond sponsors for this year's awards, Ben Dillon, CEO of Geonetric, and Ahava Leibtag, CEO of Aha Media Group.

Thanks, Therese. It's great to be here. Every year, these awards remind us just how innovative and resilient this community really is. You're solving complex problems and finding creative ways to reach people when it matters the most.

Absolutely. That's no small feat right now when teams are stretched and technology never stops changing. But this year if this year's work shows us anything, it's that creativity and purpose still win the day.

These teams aren't just keeping up with digital. They're using it to make care feel closer, faster, and more personal.

So before we get started, let's take a quick look at some of the incredible work we are here to celebrate.

Here's a glimpse of this year's winning work from digital campaigns and apps to patient engagement tools, education, innovation, and storytelling, proof that even in a challenging landscape, creativity and impact are alive and well.

What an inspiring showcase of collaboration, creativity, and purpose. Each of these projects is a reminder that health care is constantly evolving, and this community is helping to lead that evolution with heart and impact.

Now before we dive into the awards, we wanna take a moment to thank the organizations that make these awards possible, our diamond sponsors, Geonetric and Aha Media. Geonetric, a digital experience agency with deep technical and creative expertise. For twenty six years, Geonetric has provided hospitals, health systems, and medical groups with digital experience strategy, user experience consulting, website redesigns, and HIPAA compliant digital marketing services optimized for the health care's industry's unique needs.

Aha Media is a health care marketing and content strategy agency that creates clear patient friendly content for hospitals, health systems, and health care companies, focusing on content strategy, SEO, copywriting, and websites to improve patient understanding and health care decisions. They emphasize clear, empathetic, and findable content and have extensive experience working with complex regulated health care environments to help clients navigate search changes and effectively communicate with their audiences.

And now we'd like to recognize our platinum sponsors, Definitive Healthcare, BPD, Unlock, and Huge.

And thank you also to our gold sponsors, Alliance Innovations, &well, Invoca, and Perficient.

This year, a hundred and forty nine industry leaders participated as judges, and they evaluated nearly a thousand entries. You can find the complete list of judges on the awards website.

The judges are given specific criteria for each category and evaluate entries on a five point scale.

A big thank you to our judges for lending their time and expertise to review this year's submissions. Your work helps make these awards possible.

Organizations enter into one of eighteen industry classifications competing against others of comparable type, size, and resources. This year, we had thirty one total categories, including eight new or updated categories.

Alright. Let's get to the good part, celebrating this year's outstanding work. It's time to announce the twenty twenty five eHealthcare Leadership Award winners.

Our first category, best digital marketing campaign, sponsored by Definitive Healthcare.

Health care marketers today aren't just navigating change. They are driving it with smarter tools, sharper insights, and stronger collaboration across teams. They are showing how marketing can truly move the needle on access, engagement, and outcomes.

This year's campaigns proved that when creativity and data work hand in hand, the impact goes far beyond impressions.

One campaign that truly captured that spirit comes from Inspira Health, whose grow your family here maternity campaign brought warmth and creativity to digital channels. By turning a South Jersey farmer's market into a vibrant metaphor for pregnancy and community, and Spira connect it with expectant families in an authentic local way. The results, over a two hundred and twenty percent increase in web traffic, nearly forty percent more leads, and over a fifty percent rise in online bookings. Now let's watch this fifteen second video clip from their campaign.

Grow your family with confidence with Inspira Health by your side. Congratulations to all of our winners in the best digital marketing campaign category.

Next category is best annual or special report. In twenty twenty five, reports aren't annual relics. They're living products. The best ones mix transparent metrics with human stories, ship as responsive microsites, often with QR codes, and drive action for patients, donors, and communities. You'll see that spirit in this year's award winners.

This year's standouts turned year in review into year in impact.

We saw reports that read less like compliance documents and more like product experiences, mixing clear outcomes, simple visuals, and smart interactivity to move readers from awareness to action.

To see how all that comes together, here's one entry that turns data into meaning and strategy into momentum.

Makes community benefit concrete.

The report documents an a grade for community benefit in the Loan Institute Hospitals Index for Social Responsibility, a clear marker of system wide commitment. It then shows over four hundred twenty thousand community members served through outreach, putting scale and service side by side.

Congratulations to our winners in best annual or special report.

Up next, population health prevention or chronic disease management. In a year when value based contracts kept everyone honest, the work that wins is the work that closes care gaps, meeting people where they live, scroll, and heal.

Population health is data put to work in everyday life. This year's winners turned insights into action and measured the change. They paired neighborhood knowledge with precise targeting and full funnel measurement. This work is creative, human, and accountable. Now let's zoom in on Boston, where the public health commission and the studio turned u equals u into everyday conversation.

Boston Public Health Commission's safe is sexy, let's talk HIV Boston. This team made sexual health feel approachable, not awkward, linking bold creative to real services.

Safe as sexy Boston dot com drove over two point four million impressions and over eighty five thousand clicks during the pride flight with placement spanning social and dating platforms.

Winners in this category are proving that prevention and chronic care can be smart, human, and, yes, even a little fun. Congratulations.

Our next category is best online reputation management.

In a world where most care journeys start with a search, reputation is no longer a nice to have. It's a critical piece of the front door.

This year's entries show how teams turn patient feedback into trust. We saw a centralized review monitoring, fast HIPAA safe responses, and tight partnerships with patient relations so every voice gets a reply and a resolution path.

We also saw local content that feeds AI led search experiences and smart listing hygiene that keeps names, hours, and services accurate everywhere the patient's look.

Here's one example that captures this category's spirit and impact.

Providence launched a Google review pilot across thirty clinics and paired it with structured data and local content that strengthened AI led search visibility.

In one quarter, the team collected more than fourteen thousand new reviews and raised average ratings from two point nine to four point five stars.

The combined approach improved discovery and helped patients find the right care with confidence.

Congratulations to the winners in online best online reputation management.

Our next category, best social media. Health conversations now happen in the feed, so the best social meets people with useful human shareable moments. The most effective work this year paired science with story using short vertical video, carousels, and timely posts to answer real questions. Teams invited patients and caregivers to speak in their own voices, sharing safety adaptations, tips, and everyday wins that build community confidence. Let's look at one example that turned heartfelt storytelling into measurable engagement.

Oxnard Health, in partnership with Wax, turned patient storytelling into action. A Facebook carousel about Rue's preemie journey linked to a longer blog and invited the community to cheer on her progress. Results included over nineteen thousand engagements with a thirty nine percent engagement rate and eight hundred plus link clicks. It shows that when the story is human, social becomes a doorway to care.

Congratulations to the winners in best social media.

Our next category, best search engine marketing campaign. In search, intent meets access, and the right click can become the right appointment.

Search remains the most honest signal of patient intent. In a landscape reshaped by AI answers, privacy updates, and evolving local results, the team that won focused on fundamentals, precision, usability, and clear pathways from search to care. This year's entries leaned into access across primary and urgent care, weight management, orthopedics, cardiology, and virtual visits.

Let's spotlight one example that shows search working as a true front door. UPMC unified regional content into intent based service line pages and paired them with consistent action oriented CTAs and tighter local profiles. The result was a simpler path from search to scheduling. Outcomes included nearly five thousand scheduled appointments and nearly sixteen thousand quality calls.

Congratulations to our winners and best search engine marketing campaign.

Our next category is best video content, two minutes or less.

In a world of swipes and sound off viewing, a crisp short form story can inform, inspire, and drive a next step.

Short video is where attention meets action. In under two minutes, you have to earn the view, deliver the story, and make the next step obvious.

This year, teams did exactly that. We saw brand moments built from real voices, reassuring how to pieces for new care settings, and punchy spots that turn everyday life into clear reasons to choose care.

They design for mobile feeds and living room screens, keeping captions crisp, hooks strong, and emotion front and center.

UCLA Health's Maria's story follows an undocumented first generation student who chooses medicine to honor her mother.

In a tight profile, Maria's voice leads, showing why representation matters and why tomorrow's clinicians are watching. Since launch, the piece has drawn nearly twenty six thousand views and more than seven hundred reactions.

Now let's watch Maria's story, a powerful look at how purpose becomes possibility.

In high school, I actually discovered that I wasn't a citizen of the United States, so I didn't think I was gonna go college at all. My name is Maria Tercero Pas. I'm in the UCLA Drew program, and I called the Bay Area home. I was born in Honduras.

I migrated here at three years old. Just seeing my mom struggle with her health and not being able to seek care. As I got older, I was like, maybe this is something I can pursue, but I still didn't believe in myself because I didn't see any physicians that spoke my language. But then the DREAM Act passed.

Cal State Northridge accepted me. And I did a program here at UCLA that's called PREP. And that's the first time I saw medical students that are Hispanic, that are black, and I was like, wow. And they were telling me, this could be you.

And that was a moment that I was like, oh, okay. This could be me. My mom was experiencing really abnormal bruises. She had to go to the community clinics.

There wasn't an appointment till six months out, but it turned out that she suffered from leukemia during that time and we didn't know. At the beginning of my last year, my mom passed away. She always believed in me and she always said doors will open, doors will open. With hard work and determination, I was able to get here and hopefully one day be the change that I wanted to see in my community growing up.

I know that through the work that I'm doing, I'm like healing her bit by bit.

Congratulations to our winners in best video content two minutes or less.

Our next category, best digital fundraising campaign. In a year when donors expect transparency and one tap ease, great digital fundraising connects real stories to clear impact. These entries turn community pride and patient stories into fuel for philanthropy. Teams paired compelling storytelling with frictionless user experiences, mobile friendly pages, timely reminders, and clear progress cues that made every click count. To see that spirit in action, here's a quick look at one standout example.

Nationwide Children's Hospital turned the Columbus Marathon into a citywide fundraiser powered by patient champion stories and a clean team raiser experience. The campaign rallied over nine hundred registered fundraisers and exceeded its donation goal with over four hundred and seventy thousand dollars raised.

Congratulations to our winners in best digital fundraising campaign.

Our next category, best digital staff recruitment and retention, sponsored by Unlock.

When labor labor markets are tight and burnout is real, the smartest strategy is building a place people want to join and stay.

Health care can't fix access or experience without the people who deliver it.

Recruitment and retention are now center stage. You can't separate reputation from the employer brand anymore, and that shift is picking up across the field.

Let's look at one example to turn a local staffing challenge into real momentum.

Renown Health met a regional workforce shortage with a national recruiting push that put real employees at the center through day in the life videos, social, and personalized landing pages. The campaign increased out of state applications by sixty three percent and helped Renown hire more than eleven hundred clinicians in twenty twenty four.

Now let's watch a short clip from the day in the life of a night shift CNA.

Hi. My name is Asia, and this is a day in the life as a night shift CNA. I start my shift at six thirty. I'm gonna be working on the trauma ICU tonight.

It's currently seven eighteen. Right now, I'm just looking at the unit and seeing how many patients we have, so that way I have an idea of how my night's gonna go. So it's a little bit after four AM right now. I just put together a little ditty basket in case we get a new admit.

And if we don't end up using it on our shift, it's for the next shift to use. The shift is over. Honestly, I can say the shift went really well. I chose to work for Renown simply because I've seen the difference that it makes in the community.

And what's really cool about working in health care is there's always room for growth. Always. Thank you guys for joining my day in the life as a night shift CNA. To discover how to become a CNA here at Renown, visit this link.

Until then, see you next time.

Congratulations to our winners in best digital staff recruitment and retention.

Our next category, best digital internal communications including Internet. When your workforce moves at clinic speed, the Internet and employee app are where culture, safety, and daily operations come together.

Inside every health system, internal communication keeps the day moving. It gets the right update to the right team, gives frontline staff a voice, and closes the gap between leadership and the night shift. When it works, people feel informed, safe, and proud.

Teams launch platforms with governance, personalized feeds, and simple searchable content. Here's one example that shows how a mobile first rollout can stick.

Southeast Georgia Health System introduced Bee engaged with Beekeeper, Beekeeper, a mobile app built for frontline communication. The team rolled out in phases, trained leaders, and used onboarding workflows, quick links, and recognition to build habits. Results included eighty five percent leadership adoption and seventy six percent overall engagement.

Congratulations to our winners in best digital internal communications.

Our next category, best physician relations and referral marketing. Physician relations is a growth engine behind the scenes. Liaisons are entrust with practice leaders, remove friction for office staff, and create clear paths into service lines.

Winners bring value with direct scheduling, clean referral packets, and updates that close the loop for every referring office.

This year's entry is leaned into practical tools that make outreach measurable. We saw referrer focused directories and CME content, monthly monthly accredited education that keeps specialists top of mind, and multichannel campaigns where PCPs already engage. Here's one quick example of a point of referral idea built for busy practices.

At UHealth, the physicians and provider relations team piloted NFC referral devices in referring offices. A tap opens a bilingual form tied to each provider's NPI and routes to concierge scheduling. In six weeks, the pilot captured over seventy referrals with thirty nine percent from new patients.

Congratulations to our winners in best physician relations and referral marketing.

Our next category is best children's health digital campaign.

Parents are busy, skeptical, and searching on their phones. The campaigns that win in children's health build trust first then make action simple.

This year's work met families in real moments of need from well child visits and sport physicals to developmental milestones and mental health check ins. Creative was kid friendly and parent clear with short clinician videos, checklists, and landing pages that move from curiosity to booking in just a few tabs.

Sanford Health did just this.

By reframing preventive care as a series of small wins for families, the campaign paired brief pediatrician led videos with a friction light path from ad to appointment, plus reminders and checklists that help parents feel confident about what comes next.

English and Spanish creative ran side by side, grounded in everyday moments that matter to kids and caregivers.

Let's watch a fifteen second clip from their campaign.

Kids deserve health care that's as special as they are. Our highly trained providers offer the best care made just for kids. Whether it's a routine checkup or a complex treatment, find care near you at Sanford Children's.

Congratulations to our winners in Best Children's Health digital campaign.

Our next category, best interactive and rich media. Interactive experiences turn passive browsing into action, helping people learn, decide, and take the next step with confidence. This year's entries leaned into utility and experience. We saw scrolling stories and micro interactions that teach complex topics, training modules with knowledge checks, and newsroom hubs that make discovery simple. Let's spotlight one example that turned attention into action.

Healthcare Interactive's Cares dementia safety topics turns complex caregiving into clear, repeatable actions. Short videos, interactive activities, and knowledge check ins lead to certification for professional caregivers. The judges praise the thoughtful design and accessibility. Congratulations to our winners in best interactive and rich media.

Our next category is best health care podcast sponsored by doctor podcasting.

In a sea of health advice, podcasts stand out because they sound like a trusted conversation you can take on a commute, walk, or a sleepless night.

These shows earn attention because they feel personal.

Clinicians sit down with parents, patients, and innovators to translate complex topics into everyday choices.

Many offered both audio and video to fit listening habits and made episodes easy to find and share across channels.

Now let's spotlight one program that shows how mission and storytelling can move a national conversation forward.

Primary focus from the MAP Center for Urban Health Solutions in partnership with Folktale Studio takes listeners inside clinics and communities to reimagine primary care.

It blends documentary film storytelling with expert voices to turn research into action. The impact? The podcast was ranked in the top ten percent of podcast globally and listened to in twenty countries.

Congratulations to our winners in best health care podcast.

Our next category, best email content, individual email. When inboxes are packed, the best emails feel like help, not hype. This year's entry showed how a single well crafted email can move care forward. Teams used targeted lists and clear plain language writing to prompt patients to reconnect with primary care, find nearby physicians, and refill prescriptions with fewer steps. Now here's one that turned a simple promise into action.

Weill Cornell Medicine with Local IQ invited Southampton residents to meet a new woman's health specialist with a clear promise. Outstanding specialty care is close by. The email earned a close to seventeen percent open rate and over a two percent click through rate. Most clicks went straight to the location page, signaling intent and making it easy to take the next step. Congratulations to our winners in best email content individual email.

Our next category, best health care content sponsored by media.

People are searching, scrolling, and asking AI for answers, but what they really want is guidance they can trust. Great health care content builds that bridge, helping people feel seen, informed, and ready to take the next step toward care.

In a noisy health information landscape, as AI floods feeds, great content is how people decide what to do next. This year's entries answered with human centered storytelling and clinical rigor.

Teams turned expert knowledge into plain language guides, videos, podcasts, and interactive tools that meet people in the moment that matters from everyday wellness to complex diagnoses.

Now let's spotlight one example of content built for impact.

Pure Voices Neuroimmunology Matters created a first of its kind global hub hub for accredited learning in neuroimmunology.

The platform serves neurologists with expert led videos, podcasts, and practical resources that translate breakthroughs into care. Results, thirty five thousand plus HCP learners across ninety seven countries, and ninety percent reported improved clinical confidence after participating. Congratulations to our winners in best health care content.

Our next category is best email content series.

Email wins when it feels like a helpful subscription and not another blast.

This year's series met people where they are. Donor updates offered quick proof of impact. Community newsletters turned news into next steps for families.

Physician audiences received research highlights in a format that respects time, and portal onboarding made account access simple and secure.

Here's one standout example of what happens when great content meets smart segmentation.

Intermountain's Health three sixty turns newsletters into a true content engine.

Segmented into seven audience groups in tuned with AI for subject lines and timing, the series reached more than eight hundred thousand subscribers.

One send alone drove over forty thousand sessions to a weight management page, prompting extra staffing at the on demand pharmacy call center.

Congratulations to our winners in best email content series.

Our next category, best video series. In health care, trust builds episode by episode, and the best series turn that trust into understanding and action.

From staff news shows to cinematic brand chapters to straight talk conversations in the exam room, this year's series met people where they are. A steady cadence, familiar hosts, and real voices made complex topics easier, reduced stigma, and kept audiences coming back. Now let's zoom in on one example that shows how consistent storytelling can spark real world results.

The spotlight feature, UChicago Medicine's distinction winning Live Again series in partnership with Unlock. Through relatable patient voices and creative tied to a new suburban clinic, the videos reframed urogynecology as care that restores dignity. In nine months, the effort drove nearly twenty three hundred appointments and nearly twenty five million impressions across paid and organic channels.

Now let's see a clip from their Live Again series.

If you have to squeeze your knees to sneeze, oh, please. We can fix that. We perform procedures to correct pelvic floor issues, So you can sneeze all you want. Go ZoomTite. Click to find out how.

Congratulations to our winners in best video series.

Our next category is best mobile experience, mobile app or website.

Mobile is where health care often happens first, so the best experiences earn trust with every tap.

From apps to mobile first sites, this year's work puts patients on a clear path to care. We saw a thumb friendly design, intuitive search, and content that adapts to the moment.

Teams simplified complex journeys into quick actions like find a doctor, book now, and see my results, all inside experiences that feel personal and human.

Now a quick spotlight on one entry that shows how a mobile first redesign turns intent into access.

Rochester Regional Health partnered with Perficient to build a mobile first website that feels as simple as shopping. Unified search, regional personalization, and Epic integration surface real time availability so patients can book in the moment.

Early results were striking, including a twenty six percent increase in online appointment scheduling and an over seven hundred percent surge in patient portal traffic.

So congratulations to our winners in best mobile experience.

Our next category, best landing page or microsite. When the right page appears at the right moment, it can turn questions into appointments.

These entries show how one focus page can do big things, cut through clutter, guide choices, and open the door to care.

Teams rebuilt fragmented experiences into a consistent destination so people don't have to hunt across dozens of pages.

Prominent calls to action to find a doctor or a location speed the path to care, unifying major service lines into a single digital front door. Here's how Hospital Sisters Health System turned a single page into a personal guide for growing families. Hospital Sisters Health System with Hetty and Hop built a system wide women and infants landing page that adapts by location to surface prenatal classes and next steps with clear CTAs to schedule a tour, sign up for a class, or find a provider. Results, over fifty thousand unique visitors in two months and over two hundred conversions. Congratulations to our winners in best landing page or microsite.

Our next category, best use of data and targeted marketing in health care. In a year when every dollar and data point counts, this category celebrates teams who turn insights into timely human outreach that drives meaningful connection and care.

Data is only powerful when it's personal without being creepy. The standout work here uses first party foundations, smart modeling, and airtight privacy to reach people at the right moment, then prove it with attribution.

We saw HIPAA compliant platforms uniting two hundred plus data sources to connect spend to outcomes and scale personalization with care. Now a quick look at one example that shows how precision and timing come together. Using CRM data and risk models, the Christ Hospital Health Network team delivered a three email joint care series as deductibles reset, nudging high risk adults to act. The campaign generated an eighteen percent average open rate and nearly a hundred appointment seeking actions across forms and calls. Congratulations to our winners in best use of data and targeted marketing in health care.

Our next category is best Internet homepage. A great homepage earns trust in seconds, getting people from hello to how do I get care without friction.

This year's best home pages made the first click count with action first design. Clear paths to book, find a doctor, pay a bill, and get care today were easy to spot.

We also saw new trust forward moves.

Patient voices integrated throughout the journey from physician profiles to story modules that show real experiences, plus audience specific routes that reduce decision fatigue, like role based selectors and caregiver pathways.

Let's look at one standout that balances clarity, compassion, and results.

Shepherd Centers with eLee Photo created a home page that greets families with humor, hope, and heart using a joyful hero image and real patient voices to invite action, clear routes to become a patient, and specialty care support urgent decisions. Post launch performance improved.

Sessions rose over thirteen percent, and goal conversions increased by twelve percent.

Congratulations to our winners in best Internet homepage.

Our next category, best provider directory. For most people, the provider directory is the front door to care, so it has to be accurate, human, and fast.

Finding a doctor should feel simple, not like decoding a database. Entries reminded us why accuracy matters.

One submission cited research showing over eighty percent of entries in five large payer directories were inaccurate, and only twenty eight percent of physicians had consistently correct addresses.

This year's stands out standouts leaned into first party data and governance, plain language search, and results that reflect what people mean, not just what they type. Now let's spotlight one build that brings these pieces together. Scripps Health with Combinant pairs plain language Omnisearch with real time availability and smart scheduling workflows to move patients from intent to appointment quickly. The impact, a nearly thirty percent increase in appointments year over year and over forty one thousand online bookings over three years.

That is access made visible.

Congratulations to our winners in best provider directory.

Our next category is best video content over two minutes.

When a story needs room to land, long form video helps audiences understand the science and feel the humanity.

Longer cuts earned their runtime this year by letting patients, families, and care teams speak in full.

These stories slow the scroll, build context, and invite reviewers to learn, feel, and act. The craft is cinematic, but the goal is simple. Make complex care understandable and personal.

To see how a longer narrative can deepen understanding and drive results, here's one standout, UC Davis Health story of five year old Andrew Rodriguez.

Inside the pediatric infusion center at UC Davis Health, a new medication arrives. Along with it, a buzz of excitement.

Shall we go and deliver it to the nurse?

The Rodriguez family had worried this day might never come, a day their five year old son could be potentially cured of a rare and deadly disease.

Ruby, it is here. Here are your first two syringes.

Andrew Rodriguez has Duchenne muscular dystrophy, a degenerative disease caused by a defective gene. DMD causes muscle wasting and weakness, taking away the ability to walk, move, even breathe. It affects boys almost exclusively. With complications like heart or breathing problems, most patients with DMD die in their 20s.

The outlook for Andrew changes today with a revolutionary new treatment, a gene replacement therapy.

Congratulations to our winners in best video content over two minutes.

Our next category, best use of artificial intelligence in health care marketing. AI in health care marketing is moving from buzz to business value, helping people find care faster while giving teams back time.

This year's AI work is quietly powerful. Entries put it to work where it matters most, answering everyday questions, guiding people to the next step, and getting families to care faster. Teams built and managed tools in house with clear guardrails, monitored logs, and no clinical advice so information stays helpful and safe.

Boston Children's Hospital built and runs an in house consumer facing chatbot program that helps families and staff get answers fast and navigate to care. Outcomes, forty thousand plus conversations with close to a hundred percent accuracy. The team also reported a drop in general information calls after launch, improving access and experience.

To the winners in best use of artificial intelligence in health care marketing.

Our next category, best integrated marketing campaign sponsored by BPD. When every channel fights for a blink of attention, the best integrated campaigns turn a strong idea into clear next steps that make care easy to choose. In this category, teams united brand, media, and access so the message matched the moment.

One story appeared across video, social, out of home, email, and the site, then carried through to simple landing pages, click to call, and quick scheduling. The through line was consistency and convenience for people who are busy and ready to act.

To see that in action, we're spotlighting Children's Nebraska, which turned a new level for pediatric epilepsy center designation into a clear multichannel path from awareness to referral.

Children's Nebraska launched an integrated plan for its level four pediatric epilepsy center that aligned PR, physician outreach, paid social, search, video, and print around one message of advanced kid focused care. The campaign delivered more than eight million impressions and over twenty five thousand clicks and contributed to year over year growth in neurosciences appointments. And now we're going to show you clips from a video that was part of this campaign.

So I have twenty three leads that I'm gonna place on your head.

I'm not going to take status quo or accept it. I want something better than that. I want today to be better than yesterday. And that is required for epilepsy because it is a changing disease, evolving disease.

Kamalm got I knew that he needed something more than just let's wait and see if he reacts to more medication.

I really don't know that he would be where he is today if we didn't have the team here.

I know my leadership. I know my colleagues. I know our investment in research and in our families. We are going to bring everything that is available out there and invent new things here to provide the best care possible.

Congratulations to our winners in best integrated marketing campaign.

Our next category is best site design. Great site design is where trust becomes tangible, turning a digital front door into a clear welcoming path to care.

This year's entries rethought home pages, provider profiles, and key tasks so people can get answers fast, but with confidence, and feel seen on any device. We saw a mobile first accessibility minded patterns that move users from browsing to action.

Some even surfaced verified ratings and comments within provider pages to build credibility where choices are made.

Now let's take a quick look at one standout that married strategy craft and measurable impact.

Ohio Life Sciences in partnership with Spoke recast its flagship site as the hub for a statewide life sciences community.

Persona based pathways, a modern information architecture, and a responsive component library made discovery easier and membership clearer. The results, about a twelve percent increase in member applications and about a twenty three percent increase in site engagement.

Congrats to our winners in best site design.

Our next category, best overall digital patient experience, sponsored by Geometric.

Patients expect health care to work like their favorite apps with fewer hoops and more help at the moments that matter.

Across health care, the best digital experiences feel effortless. They help people find care fast, book on their own, and show up prepared.

Judges look for connected front doors across web and mobile, EHR integration, and privacy and accessibility at the center, plus clean design with empathy for families and caregivers. Now let's spotlight one example that brings the whole journey together.

Baptist Health South Florida's Pine app unifies the patient experience in one mobile first hub for care on demand, records, scheduling, secure messaging, and billing. Results, more than a hundred and thirty thousand monthly active users and a four point eight star rating in the App Store based on over four thousand reviews, showing trust and daily utility at scale. Congratulations to winners in best overall digital patient experience.

Our next category is best overall Internet site sponsored by Huge. When people start their care online, a great website makes the next step feel easy and safe.

Your website is the front door and the concierge. This year's best sites removed steps and guesswork. They made the next action obvious. Find a provider, book, pay, message, or get directions.

Mobile first and fast, they held up under real traffic.

Design served a purpose with clear content and thoughtful accessibility.

Now a quick look at one example of this work in action.

Hackensack Meridian Health rebuilt around action. Redesigned location pages bring wayfinding services and provider booking into one stop, and a revamped chatbot connects visitors to live help when needed.

The impact? Online appointments rose almost two hundred percent year over year, and automation from the chatbot delivered over four hundred thousand dollars in cost savings to date. Congratulations to the winners in best overall Internet site.

Our next category, best digital marketing ROI and outcomes. This category celebrates teams who turn data into direction and impact into proof. As marketing evolved, so did the questions, what's working, what's driving care, The best answers come from teams who built precision into every step. First party data replaced assumptions. Campaigns matched patient demand to clinic capacity. Dashboards connected marketing, finance, and operations around a single truth.

A small but mighty field of winners shows how ROI in health care marketing is being redefined, not just in numbers, but in outcomes that matter. Now a quick look at one example of this work in action.

Rutland Regional with Geonetric focused on keeping the strategy tight and measurable. Clear service line goals, clean handoffs for media to find a doctor and online scheduling, and reporting that a CFO can read in a minute. It's a great reminder that scale helps, but clarity wins. Congrats to the winners in best digital marketing ROI and outcomes.

Our final category is the prestigious Mark Gothberg eHealthcare organizational commitment award. Entries are evaluated based on our organization's overall digital strategies and accomplishments. Judges look at overall strategy and results, and entrance submit details on team structure, financial commitment, governance, and measurable impact. It's less about one great campaign and more about building the capabilities that move patient experience and the business forward.

We are thrilled to celebrate three organizations who exemplifies that standard. Our first winner is UCLA Health.

This year, UCLA put their commitment on full display.

Fourteen wins, the highest total among health system entrants in twenty twenty five. Their submission outlines a comprehensive digital patient experience strategy backed by a multidisciplinary team that connects marketing, IT, access, and operations.

It's a system built to scale, consistent journeys, clear measurement, and a culture that treats digital as core to care delivery.

Having won this award in twenty twenty three and twenty twenty one shows this isn't a moment, it's momentum. Please join me in congratulating UCLA Health.

Our next winner is Intermountain Health.

Intermountain's entry demonstrates system wide execution, a rebranded and redesigned web platform, expanded online scheduling, and intelligent automation that simplifies both the consumer and caregiver experience.

Their key stats showed twenty twenty five year to date improvement over twenty twenty four, the kind of steady operational lift you only get from disciplined governance and cross team collaboration.

With prior wins of this award in twenty twenty four, twenty twenty one, and twenty twenty, Intermountain continues to set a high bar for durable digital transformation.

Congratulations to Intermountain Health.

Our final winner is Hackensack Meridian Health.

Hackensack Meridian earned ten other awards reflecting depth across the portfolio. Their submission stands out for transparency and rigor, clear twenty twenty four campaign performance data, a candid look at SEO and the digital front door challenges, and a plan tied to increased twenty twenty five investment to accelerate outcomes. With wins for this award in twenty twenty two, twenty twenty three, and twenty twenty four, this is a team that keeps building, measuring, and improving year after year. Please help me congratulate Hackensack Meridian Health.

We wanna take this opportunity to congratulate all the twenty twenty five winners. We are grateful to have this opportunity to honor you and recognize your many accomplishments. Your work lifts our entire field.

Award winners will be featured throughout the year in eHealthcare strategy and trends at eHealthcarestrategy dot com.

You can view the full list of twenty twenty five winners at ehealthcareawards dot com. We encourage you to share it with your teams to celebrate their work and the recognition they so well deserve.

The call for entries for next year's awards will open on May first twenty twenty six.

If you are interested in participating as a judge or a sponsor, please get in touch with us via the website, e health care awards dot com.

Once again, our warmest congratulations to the twenty twenty five eHealthcare Leadership Award winners. Congratulations.